Rainforest Action Network: Environmentalism with teeth

For the first time, we have heard about the Rainforest Action Network (RAN) while talking with an expert dealing with the Corporate Social Responsibility in the USA. The RAN has been developing a unique strategy to influence patterns of production of large companies and make them more responsible. 100% in the target of our project! Even if did not have the opportunity to meet someone working there, we gathered some information about this NGO to share with you.

A l'office du Rainforest Action Network

A l’office du Rainforest Action Network

The RAN is headquartered in San Francisco, California with office staff in Tokyo, Japan, plus thousands of volunteer scientists, teachers, parents, students and other concerned citizens around the world. We believe that a sustainable world can be created in our lifetime, and that aggressive action must be taken immediately to leave a safe and secure world for our children.

Dubbed “some of the most savvy environmental agitators in the business” by the Wall Street Journal, RAN uses hard-hitting markets campaigns to align the policies of multinational corporations with widespread public support for environmental protection. We believe that logging ancient forests for copy paper or destroying an endangered ecosystem for a week’s worth of oil is not just destructive, but outdated and unnecessary.

RAN’s Vision

Rainforest Action Network envisions a world where each generation sustains increasingly healthy forests, where the rights of all communities are respected, and where corporate profits never come at the expense of people or the planet.

Market Activism

Our corporate campaigns seek to push companies to balance profits with principles, to show that it is possible to do well by doing good. We publicly applaud and support political and corporate leaders who show strong leadership and innovation in advancing sustainability. Sadly, many companies require more motivation. Our campaigns leverage public opinion and consumer pressure to turn the public stigma of environmental destruction into a business nightmare for any American company that refuses to adopt responsible environmental policies. But much more needs to be done. For our society to truly break its oil and coal addictions, protect endangered forests, and promote human rights and sustainable finance, everyone must get involved.

The  « Protect-An-Acre » Program

Since 1993, RAN’s Protect-an-Acre program (PAA) has distributed more than one million dollars in grants to more than 150 frontline communities, Indigenous-led organizations, and allies, helping their efforts to secure protection for millions of acres of traditional territory in forests around the world. The PAA is one of the programs ran by the RAN.

Rainforest Action Network believes that Indigenous Peoples are the best stewards of the world’s rainforests and that frontline communities organizing against the extraction and burning of dirty fossil fuels deserve the strongest support we can offer. RAN established the Protect-an-Acre program to protect the world’s forests and the rights of their inhabitants by providing financial aid to traditionally under-funded organizations and communities in forest regions.
Indigenous and frontline communities suffer disproportionate impacts to their health, livelihood and culture from extractive industry mega-projects and the effects of global climate change. That’s why Protect-an-Acre provides small grants to community-based organizations, Indigenous federations and small NGOs that are fighting to protect millions of acres of forest and keep millions of tons of CO2 in the ground.
Our grants support organizations and communities that are working to regain control of and sustainably manage their traditional territories through land title initiatives, community education, development of sustainable economic alternatives, and grassroots resistance to destructive industrial activities. For more information in the RAN’s activities, read the 2011-2012 annual report here.

27 Years of Challenging Corporations

« RAN’s savvy, hard-hitting brand of campaigning has helped to win dozens of landmarks commitments from America’s largest corporations, including Citi, Goldman Sachs, Bank of America, Kinko’s Home Depot and General Mills. It has helped push Boise Cascade out of US roadless areas, Weyerhaeuser out of Grassy Narrows and other boreal forest in Canada, and even helped Ford Motor Company realize that plus-in hybrids and electric vehicles could help the company and the planet. »

RAN's Campaigning in the Disney kingdom

RAN’s Campaigning in the Disney kingdom

Among the latest and biggest victories of RAN, I tell you about the 2012’s victory when the Disney entertainment giant (with ties to 25.000 factories worldwide) finally agreed to eliminate all paper linked to rainforest destruction. It took 18 months of hard fights and negotiation for the RAN to curb the Disney empire’s way of operating and to reach an official commitment. This gives you an idea of the field of action as well as the importance of such aggressive and supported action.

Everybody can be involved and contribute to this movement to raise awareness about the environmental protection and to create a more responsible business!


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