The Project has met the Social and Environmental Responsibility (SER) Team of Patagonia in Ventura, California, on August 19th, 2013. We visited the “living” place of the company’s headquarters with Ms. Diana Trigo, SER Analyst.
What is Patagonia?
In 1973, Yvon Chouinard founded the PATAGONIA company, using his skills and experience from Chouinard’s Equipment. It focused mainly on high-end outdoor clothing. It designs, develops and markets clothing and gear for a wide range of outdoor sports, travel and every day wear, and are best known for our innovative designs, quality products and environmental conscience.
Why Be a Responsible Company?
Too much has been said about the eco and human rights-friendly Patagonia. Patagonia is recognized as the highest social and environmental company, and that’s not for nothing. There is still quite a lot to say and the road is still long to become the perfect Responsible Company (read this). It is when we’ve visited their headquarters in Ventura, that we realized how serious Patagonia considers its social and environmental responsibility. Lucky employees there! We really felt comfortable in the different areas designed for employee’s happiness… Lire la suite